Healthcare & the integrated channel - Understanding Cancer TV

There is a new medium to report about in this podcast, I’ll call the integrated channel. As the consumers of information fragment their consumption across a variety of media, so too has sophisticated media properties built new outlets for focused topics. In this podcast we feature a website that illustrates an Integrated Channel, it is www.UnderstandingCancer.tv It is a production of Supportive Oncology Services and Multiplicity Media . What makes this different is it has a clear single focus (in this case cancer), it incorporates expert advice about a complex topic, it has multimedia formats of text, audio, and video, it includes a televis...