New rules of marketing and PR: it’s about what buyers value

A major change for a company marketing today is the transformation from “messaging to the masses” to “valuing the individual.” This value can be shown by first understanding lifestyles, priorities and associations of a company’s buyers, rather than their age and income, then tailoring a personal approach that is relevant to their needs. We discussed this issue with David Meerman Scott, author of the New Rules of Marketing and PR. In the podcast, we highlight the following: –The need to move away from messaging to return to a more personal style of communicating. I would term it a function of transforming from the industrial age to the serv...